How Empathetic Communication Enhances Virtual CAB Member Onboarding

·Jan 30, 2026 05:25 PM·

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I sat down with Irene Yam to chat about CABs - specifically how empathetic, intentional communication—and unapologetically over-communicating value, commitment, and expectations helped onboard a group of well-prepared and engaging virtual CAB members. It was a wonderful full-circle experience for me, first being introduced to Irene through this community, reading her book, practicing what she preached, and then getting to collab on a newsletter article. Much appreciated to Irene and Mary Green ❤️https://www.linkedin.com/feed/update/urn:li:activity:7422307478857596946/

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4 comments

· Sorted by Oldest

Lisa Wilberding
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Kristin Blye I love # 3. Curious what platform you used for it. "Members received access to a CAB resource hub that included mission and shared expectations, and an invitation to a LinkedIn group with structured introduction prompts—both professional and personal."
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Kristin Blye
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We just created an unsearchable page on the customer domain of our corporate website. No frills - but it provides a destination.
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Irene Yam
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If Marketing teams have Folloze (ABM) SaaS, then they have these microsites pages, really good for pre and post CAB. Additionally, you can host your virtual CAB too: https://www.folloze.com/solutions/use-cases/targeted-events
Irene Yam
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And there's the Zoom, AI Companion Platform, too. : ) like Kristin, pick one and build. : ) To me whatever is easiest for you to manage.

Lisa Wilberding
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Kristin Blye I love # 3. Curious what platform you used for it. "Members received access to a CAB resource hub that included mission and shared expectations, and an invitation to a LinkedIn group with structured introduction prompts—both professional and personal."
❤️1
Kristin Blye
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We just created an unsearchable page on the customer domain of our corporate website. No frills - but it provides a destination.
👍2
Irene Yam
·
·
If Marketing teams have Folloze (ABM) SaaS, then they have these microsites pages, really good for pre and post CAB. Additionally, you can host your virtual CAB too: https://www.folloze.com/solutions/use-cases/targeted-events
Irene Yam
·
·
And there's the Zoom, AI Companion Platform, too. : ) like Kristin, pick one and build. : ) To me whatever is easiest for you to manage.