What are you doing to engage with clients at events? Are you doing HHs, dinners? We are attending Cisco Live! for the first time in June and have been given a healthy budget but trying to determine best bang for our buck. Goal is to drive existing client delight and influence new pipeline...
I organized a customer happy hour last year in LA as a kick-off to a conference and although it went really well, I do wish I included some more structured programming, like sit down roundtables prior to drinks, since not many people knew each other