Julie Neumeister

Hi everyone! We are wrapping up our annual awards program and currently selecting winners from over 70 submissions—a great problem to have, but one I was not expecting! I'm now thinking through the post-award follow up strategy, including:

If you have experience with awards programs, I would love to hear your insights. Thanks in advance!

Anyone have a fantastic EBR slide deck template they'd be willing to share? 😄 Looking to refresh ours after some years!

Happy new year all! One of my resolutions is to become more active in this lovely community that has helped me so much. I'm curious to know how others are tracking customer marketing attribution on expansion efforts. I currently have a scrappy way of doing it where I consolidate all email clicks, webinar engagement, in app message engagement etc and cross reference it with salesforce upsell opportunities. While webinar attendance and form fills are already logged in SFDC as activities, the more granular click/interaction data isn't due to the need to prioritize which campaigns are relevant (i.e. unpaid feature updates don't count). Has anyone found a scalable solution for this?

Another Friday night share, does anyone have anything they could share on how they justified getting a customer marketing person to work under/support them? I am in that position and have a business case written up, but REALLY want to do this right and succeed- so open to seeing how others did it 🙂