Seeking Customer Marketers for Insights on Advocacy Programs
Looking for customer marketers to share insights! Hey everyone, I recently spoke with Amberā Cruz, Head of Marketing at Planhat, about the evolving role of customer marketing and the challenges/opportunities in advocacy programs. Planhat is investing in customer marketing use cases and wants to learn directly from practitioners to shape its product roadmap. Amberā is looking to interview more customer marketers to better understand:
What success looks like in your role (metrics, impact, strategy)
Challenges in running advocacy programs and tracking engagement
Gaps in the current tech stack for customer marketing
How customer marketing collaborates with CS, Sales, and Product
Where customer marketing is headed in the next 2-3 years
If you're open to sharing your experiences, let me know, and I’ll connect you with Amberā!
