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The Growing Demand for Storytelling Professionals | CMAweekly Customer Marketing and Advocacy Slack

3: Open Share & Linkedin

The Growing Demand for Storytelling Professionals

Sunny Manivannan

·Dec 15, 2025 08:26 PM·

the rise of storytelling as a job: https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e?st=5vKGY6&reflink=desktopwebshare_permalink

5 comments

· Sorted by Oldest

Kevin Lau
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Our head of PR literally just sent this to me lol
😂1
Sunny Manivannan
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"already got it from Sunny, thx fam"
Ari - Lighthouse GTM
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I just saw this post from Ann https://www.linkedin.com/posts/annhandley_maybe-you-saw-this-wsj-piece-about-companies-activity-7406386135146471424-koiM?utm_medium=ios_app&rcm=ACoAAApzzw8BrkUIyTDAlzbSOkbtfw51vwc1ye0&utm_source=social_share_send&utm_campaign=copy_link
Emily Coleman
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I'm scoping out a role that basically is this exact thing. Still waffling on calling it storytelling, but I do want to distinguish it for a traditional copywriting role, because I need someone who can tease out a good story from someone who doesn't think they have a story to tell as much as the ability to write it. Also, the quote that people who "actually tell stories don't see themselves as storytellers" is preposterous! It is a quote that's over a decade old, though, so I'm not too mad about it. I do think that the term storytelling in B2B has become really meaningless, but there are plenty of us who earned English literature degrees and need to make a living.
Kevin Lau
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Related - I just got a new boss yesterday and saw this post she wrote: https://topline.beehiiv.com/p/the-rise-of-the-multithreaded-marketer

👍🏼

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