Insights on VPs of Customer Marketing: A Unique B2B Role

·Sep 15, 2025 02:10 PM·

Irwin Hipsman has a new share: Just posted an article in LinkedIn: VP's of Customer Marketing: The Rarest Executive Title in B2B. Key finding: 60% are responsible for multiple disciplines and departments. Most prevalent being VP of Customer Marketing and Product. Before you read it, guess how many VP's of CMA there are.

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3: Open Share & Linkedin

Insights on VPs of Customer Marketing: A Unique B2B Role

Mary Green

·Sep 15, 2025 02:10 PM·

Irwin Hipsman has a new share: Just posted an article in LinkedIn: VP's of Customer Marketing: The Rarest Executive Title in B2B. Key finding: 60% are responsible for multiple disciplines and departments. Most prevalent being VP of Customer Marketing and Product. Before you read it, guess how many VP's of CMA there are.

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Evan Huck
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oooo fun game - if it's broadened to community and lifecycle marketing and stuff it will be way higher - but just customer marketing and customer advocacy I'm going to guess 39

Evan Huck
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oooo fun game - if it's broadened to community and lifecycle marketing and stuff it will be way higher - but just customer marketing and customer advocacy I'm going to guess 39