Are Community Jobs Being Replaced by Marketing Roles Due to Executive Misunderstanding?

·Mar 25, 2026 03:19 AM·

Are the community jobs being replaced with marketing jobs because executives don’t understand community but they think they know what marketing means?

2 comments

· Sorted by Oldest

1 General Discussion

Are Community Jobs Being Replaced by Marketing Roles Due to Executive Misunderstanding?

Paul O’Brien

·Mar 25, 2026 03:19 AM·

Are the community jobs being replaced with marketing jobs because executives don’t understand community but they think they know what marketing means?

2 comments

· Sorted by Oldest

Gabrielle Herrera
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As a community marketer, I don't think it's a bad thing to be able to flex into different skill sets, especially in this market. I think the bigger conversation is the difference between big C and little c community. Community is becoming an amalgamation of event and social strategy, in addition to forums, which in my opinion better meets customers (and prospects) where they are.
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Mary Green
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I think, as with all other areas in tech, companies are looking to squeeze every ounce of value out of every area. Community is great for a lot of things, but it can create a lot of advocacy for the company as well. I enjoy using a community for this. Can we help you figure out how to best work from this point of view?

Gabrielle Herrera
·
·
As a community marketer, I don't think it's a bad thing to be able to flex into different skill sets, especially in this market. I think the bigger conversation is the difference between big C and little c community. Community is becoming an amalgamation of event and social strategy, in addition to forums, which in my opinion better meets customers (and prospects) where they are.
💯2
3
Mary Green
·
·
I think, as with all other areas in tech, companies are looking to squeeze every ounce of value out of every area. Community is great for a lot of things, but it can create a lot of advocacy for the company as well. I enjoy using a community for this. Can we help you figure out how to best work from this point of view?