B2B CLM 300+ Newsletter: Top Priorities for Starting a Customer Marketing Program Revealed

The B2B CLM 300+ newsletter for customer lifecycle marketers just hit. This edition focuses on research. We asked 25 CMA consultants and vendors: if they were going to start a CMA program from scratch, which programs would be their highest priorities. Results may be surprising, and hear from Val Geisler on her take about #1. What's your take on the final order of the seven pillars outlined by Kevin Lau (advocacy, customer lifecycle, customer comms, customer education, executive engagement, VoC, and community)