Creating Themed Customer Repositories for Marketing Success

Hey everyone! I was compiling a list of our female-founded customers for Women’s History Month, and it got me thinking, has anyone ever created a customer repository that aligns with national days or broader themes outside of just industry, use case etc. For example, I’ve seen brands highlight LA-based customers for fire relief efforts under a “LA Strong” theme or compile lists of sustainability-focused customers for Earth Day. I’d love to know if anyone has done something similar, how did you approach it, and what worked well? Would appreciate any insights!