Welllll...I made it a declaration, so now I need to follow through and do it 😅 - I'm going to be posting regularly on linkedin 3-5x a week with practical CMA tips and leadership resources - if I'm lucky, and have enough time, I might do a video once a week - if there's something you'd like me to cover, LMK. One of the topics for tomorrow is how to scale your CMA results when you're new or have an expanded role
Love tomorrow’s topic, Kevin Lau 👏 👏 Other topics that come to mind:
Platforms used to support which programs (+ why) and how you measure the ROI of the tech
Program types and ROI/business goals
Convergence of the CMA and Community spaces from your perspective across roles
What excites you about the CMA space
What programs/operational things do the top 1% of CMA programs do that the rest don’t, from your perspective
Got you!!
I just used one of your sessions from the Customer Marketing alliance to create a document to establish how I support different departments and it was so helpful! Here are topics I would personally like to pick your brain about:
Building a Awards program from scratch + getting executive alignment
How to make the best out of peer reviews
If you could start all over, what would you do differently with your programs
Cara Peterson — Can you share the doc 🫣 And, those are great topics! I’d like to hear Kevin’s thoughts on them too.
That's awesome
Kevin Lau some ideas:
How other departments can benefit from Customer Marketing - and what CM can do to partner with others
Metrics - pick a program, how did you measure it?
How to use AI







