Building a GPT for Sales Teams: Best Practices and Insights

·Nov 20, 2025 12:09 AM·

Hi! Has anyone built a GPT for their sales team to use as an SME for customer stories/evidence? I'm looking to trade notes/insights on best practices, ensuring accuracy, and driving rep adoption

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4 comments

· Sorted by Oldest

Mary Green
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This was a topic at the conference. I think there are several options now. We can talk about it on a Friday if you want.
1
Emily G.
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My team used NotebookLM to put all customer stories into a single source, which the sales team can then use to ask questions/surface relevant content about specific customer story needs. I think whoever built it has since left the company, but it works really well and is used by the sales team quite a bit
Paola
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+1 to Emily G.. We use the NotebookLM approach and have been getting some good traction from our sales team with it.
Justina Wu
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Thank you for the input Emily G. Paola!! Dang, I don't think my company allows us to use NotebookLM (IT blocked their website) 😞 But that sounds like a great tool.

Mary Green
·
·
This was a topic at the conference. I think there are several options now. We can talk about it on a Friday if you want.
1
Emily G.
·
·
My team used NotebookLM to put all customer stories into a single source, which the sales team can then use to ask questions/surface relevant content about specific customer story needs. I think whoever built it has since left the company, but it works really well and is used by the sales team quite a bit
Paola
·
·
+1 to Emily G.. We use the NotebookLM approach and have been getting some good traction from our sales team with it.
Justina Wu
·
·
Thank you for the input Emily G. Paola!! Dang, I don't think my company allows us to use NotebookLM (IT blocked their website) 😞 But that sounds like a great tool.