Growth Marketing Job Posts Up 8%, While Other Marketing Roles Decline—Customer Lifecycle Marketing on the Rise

News Flash: I just read this from a reputable source with real data. "Growth marketing is the only marketing role that’s up – growth marketing job posts increased by 8% year-over-year. Meanwhile, marketing operations is down 13%, product marketing is down 17%, and events marketing is down 23%. We've already seen more posts for Customer Lifecycle Marketing potions in Q1 than all of last year. Is anyone seeing this at their companies??? The other trend I am seeing is more and more customer marketing roles have Lifecycle as the #1 or 2 responsibility. Will report on this at end of month.