About Job Seeking

·Feb 11, 2026 05:30 PM·

About Job Seeking: The old advice was to network with loose connections in your job search. To have a list of target companies. Is this advice still relevant when trying to land a customer marketing role? Asking for a friend. 🙂

3 comments

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Rachel Bonistalli
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I believe it still is, but with the way the LinkedIn algorithm has changed creating a meaningful presence on LI is going to need to become a core part of your efforts. LinkedIn is encouraging recruiters to better use their AI and keyword elements to surface qualified candidates and emphasizing less the job board elements. It isn't going away, but it's definitely being shifted in the mix of how LI is positioning itself to recruiters paying to use the platform to make their jobs easier and only reaching out to who is surfaced as a qualified candidate. So, you need to use both approaches IMHO.
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Amy Shever
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I have a boatload of relevant resources on this topic I can send via LinkedIn if “your friend” wants to connect with me.
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Mary Green
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Irwin Hipsman here is your response. You seem to have clicked to also send it to the actual channel. That starts a new post and with all of the links it takes up a lot of space. Here are 3 suggestions for the 2025-26 CMA Employment Report that focus on being ready for the interview. Document, save, and catalog your successes with accompanying data. If you leave your company, don’t rely on memory. Start listening to these non-CMA Podcasts: Marketing Against the Grain (Hubspot), Topline (Pavilion), Ops Cast (MoPros), Dave Gerhardt Show (Exit Five). Become fluent in AEO (Answer Engine Optimization) to make customer marketing content easily discoverable and cited by ChatGPT, Gemini…. Check out this post by Amy Bill of Forrester: Customers Hold The Key To Your New AEO Strategy.

About Job Seeking | CMAweekly Customer Marketing and Advocacy Slack