Request for Customer Spotlight Examples and Best Practices

Emily Amos · 2025-08-01 20:47:45.400389+00

Me asking for examples again! :flashlight:Customer spotlights this time. :flashlight: I'd love it if you'd share some examples of customer spotlights with me. I'm interested to see how different companies create them in terms of content, design/layout and where they live (newsletter, social media, blog post, etc.) :thank_you:

Request for Customer Spotlight Examples and Best Practices | CMAweekly Customer Marketing and Advocacy Slack

Emily Amos
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Kristine Kukich Am I remembering correctly that you use customer spotlights? Jeanne Nitschke (Talbot) I love your Minute Monday videos - those would be considered customer spotlights, right? Alexie Glover Any examples? Mary Green?
Jeanne Nitschke (Talbot)
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I've never thought of them as "spotlights" but I guess they could be considered that. I've always thought of spotlights as like a social card with a quote but perhaps everyone has their own definition.
Mary Green
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I’m looking 🙂
Mary Green
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Kayleigh Bateman Becca Snee Marie Elliott Daniel Palay Leslie Barrett used to do pocket stories
Alexie Glover
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Hey Emily! I didn't respond originally because I don't create anything called a Customer Spotlight. What we do do is abridged versions of larger customer stories or videos (quotes, metrics, etc.). Is that what you're looking for? Or something more like a story summary?
Marie Elliott
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My customer spotlights are Q&A style. Most live in community and get promoted in newsletters but I'm working to get them added in our blog section also.
Emily Amos
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Marie Elliott Would you be open to sharing an example?
Emily Amos
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Jeanne Nitschke (Talbot) Very interesting - I think you're right that everyone may have their own definition. Thanks for sharing.
Emily Amos
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Alexie Glover No worries - I've never called anything we produced Customer Spotlights either. But it's interesting to see how everyone has a different idea of what it might be. I wonder if it's a term that's more used in Customer Success.
Alexie Glover
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Emily Amos the only thing I can think of that might be relevant would be small vignettes we've produced from customer stories that we've plugged into newsletters (linking out to the bigger assets like a story or video). I've seen other things produced, like q&a's and more informal sharing as Marie has mentioned above, but I don't have any examples myself.
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Becca Snee
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I have created spotlights/pocket stories that can be linked to a larger story. Our sales team has had great success sharing these assets in pitch decks and on social media. Here are some samples of the graphics.
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Michelle Cloutier
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These are very cool! We sometimes share similar on social, but never thought of adding them to pitch decks (or maybe an email)
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Mary Green
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TY for sharing Becca Snee
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Emily Amos
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Becca Snee Thanks so much for sharing those examples!
Emily Amos
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Shruti Sharma What have you seen?

17 comments