Ahhh that's good food for thought. I'm still trying to wrap my head around the history of the program in our org. It's sounding like our COO is asking our head of CX to lead this - but I was just curious because I know our team is going to need to have strong collaboration w/ them. I haven't directly been responsible for this kind of program yet - only worked with those teams to secure members of a program for advocacy activities, etc.