Building a Customer Marketing Function: My First 90 Days at Appcues

hi everyone! im coming up for air (a little 😉 ) as i pass my first 90 days in my new gig at Appcues where I'm building the first customer marketing function (very meta since one of our core personas is customer marketing 🤓 ). Super excited to get more plugged into this community and learn from other builder customer marketing and advocacy pros and share what I'm doing as I build it here for the first time! My (very specific?) passion area in this space is customer enablement - it intersects obv with product marketing heavily, but I think a big part of how we build champions and create advocates and get our customers promoted and celebrated is making sure we're setting them up to be successful in rooms we're not in as their vendor partners so it's a topic I think about quite a bit! I work remote in the DC metro area and would love to meet up with anyone local to cowork or for a coffee anytime!