Impacts of Gmail's Manage Subscriptions on D2C Marketing Strategies

·Sep 19, 2025 09:21 PM·

Hey all- I'm curious if anyone else is working in D2C- if so, what impacts are you seeing with Gmail's new "manage subscriptions" inbox feature? We're definitely seeing a bit of a spike in our unsubscribe data and I'm curious how others are mitigating risk with the update?

3 comments

· Sorted by Oldest

Alexie Glover
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Me, an unsubscribing consumer 😅👻
😂1
Sierra Wise
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Alexie Glover hahahahaha same! As a consumer, I love it!! As a marketer in the D2C tech space on the other hand... I'm spooked! 👻
😂3
Christine Newman
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Not in D2C but as a consumer I hope this makes brands more cognizant of how often they are emailing customers. If you send me an email every day, I’m unsubscribing. If it’s every so often, I likely won’t.

Alexie Glover
·
·
Me, an unsubscribing consumer 😅👻
😂1
Sierra Wise
·
·
Alexie Glover hahahahaha same! As a consumer, I love it!! As a marketer in the D2C tech space on the other hand... I'm spooked! 👻
😂3
Christine Newman
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·
Not in D2C but as a consumer I hope this makes brands more cognizant of how often they are emailing customers. If you send me an email every day, I’m unsubscribing. If it’s every so often, I likely won’t.