Understanding G2 Seller Invited vs. Organic Reviews

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Can someone give me a quick tl;dr on the difference between G2 seller invited verses organic reviews? Historically if I have asked a customer after a positive EBR for a G2 review they show as organic, but not sure what would constitute seller invited?

3 comments

· Sorted by Oldest

Shannon Howard
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Usually because you send out a campaign through the G2 platform
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Alexie Glover
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As above! There's a few nuances though. Most profiles will have 3 Review Source options: Seller Invite: G2 allows you to create unique URLs for campaigns. If you are providing customers with a direct URL, this would constitute seller invite. G2 Invite on Behalf of Seller: Campaigns that are run by G2 on your behalf, where you provide a list of customer contacts and G2 sends the emails. Organic: Customer finds your G2 profile on their own and leaves a review.
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Caitlyn Williams
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That's what I thought! But I wanted to verify before jumping on an interview. Thank you both!
❤️1

Shannon Howard
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Usually because you send out a campaign through the G2 platform
1
Alexie Glover
·
As above! There's a few nuances though. Most profiles will have 3 Review Source options: Seller Invite: G2 allows you to create unique URLs for campaigns. If you are providing customers with a direct URL, this would constitute seller invite. G2 Invite on Behalf of Seller: Campaigns that are run by G2 on your behalf, where you provide a list of customer contacts and G2 sends the emails. Organic: Customer finds your G2 profile on their own and leaves a review.
1
Caitlyn Williams
·
That's what I thought! But I wanted to verify before jumping on an interview. Thank you both!
❤️1