Seeking Tips for Building a User-Generated Content Program

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Hey, not sure exactly which channel to put this in, but I'm scoping out building a Creators (user-generated content) program instead of a named advocates program. Anyone built one of these before that might be willing to share their tips or lessons learned?

5 comments

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Mary Green
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Can you share a little more about what this would look like? Is it just getting customers to generate more content, like articles?
Mary Green
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And you can always post in 1 General Discussion 😄
Gabrielle Herrera
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I would caution against using the term creators unless it’s a paid opportunity more aligned to influencer marketing.
👆3
Emily Coleman
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Gabrielle Herrera Thank you for the tip! We haven't named it yet, so we'll think through how we want it to be structured and named.
Emily Coleman
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Mary Green In our space, we're working with developers and engineers, and we want them to share more about how they're using the product. It would likely encompass community, blogs, and video.

Mary Green
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Can you share a little more about what this would look like? Is it just getting customers to generate more content, like articles?
Mary Green
·
·
And you can always post in 1 General Discussion 😄
Gabrielle Herrera
·
·
I would caution against using the term creators unless it’s a paid opportunity more aligned to influencer marketing.
👆3
Emily Coleman
·
·
Gabrielle Herrera Thank you for the tip! We haven't named it yet, so we'll think through how we want it to be structured and named.
Emily Coleman
·
·
Mary Green In our space, we're working with developers and engineers, and we want them to share more about how they're using the product. It would likely encompass community, blogs, and video.