Defining Your North Star Metric for 2025 Plans

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Hi all! Question for you as we're finalizing 2025 plans. What is your one "North Star" metric that you track and report on, that demonstrates the value you're bringing to the business? I know we all have tons of metrics, from number of advocates, to influence of our programs on pipeline, to engagement metrics, etc. But is there one main one that you consistently drive toward/report on?

2 comments

· Sorted by Oldest

Alexie Glover
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Revenue influenced—on any marquee campaigns or basic programs (ie. sales references, awards program, customer appreciation campaigns, etc.)
👍3
Clay Parker
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Marketing sourced demand and pipeline
👍1

Alexie Glover
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Revenue influenced—on any marquee campaigns or basic programs (ie. sales references, awards program, customer appreciation campaigns, etc.)
👍3
Clay Parker
·
Marketing sourced demand and pipeline
👍1