Colleen Gauthier

Hi all! Question for you as we're finalizing 2025 plans. What is your one "North Star" metric that you track and report on, that demonstrates the value you're bringing to the business? I know we all have tons of metrics, from number of advocates, to influence of our programs on pipeline, to engagement metrics, etc. But is there one main one that you consistently drive toward/report on?

Has anyone created a badge or something similar for customer award winners to use on their LinkedIn, share etc? Wondering if you just created an image/graphic that they could share in an LinkedIn post or went down the route of a legit badge/certification like a credly or other option? I'd love figure out a way to have a more "official" designation for an individual or company that they were a 2024 award winner!