Feedback Needed on Customer Marketing Webinar Slide for Australia

Hi all, I'm running a webinar this Friday for marketers across Australia who want to learn more about customer marketing. Would love love some feedback on this slide in particular, which outlines three pillars of customer marketing. Is there another pillar missing? Or examples that I've left out? Thanks for your help! Customer marketing as a function is moving pretty slowly in APJ, so trying to do what I can to grow it out here!