Kristin Blye

Commented on How to Overcome Enterprise Customers Blocking Advo...·Posted in1 General Discussion

We did set up SPF + DKIM + DMARC records. But I'll double-check with our IT team to see what they think. Thanks Evan Huck!

Posted in 1 General Discussion·

Kristin Blye

How to Overcome Enterprise Customers Blocking Advocacy Program Emails and Access

The majority of our customers are enterprise-level (all industries). Has anyone encountered issues with customers' orgs blocking your advocacy program emails or access? (We use Deeto). What did you do to get around this roadblock?

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Commented on What Program, Project, or Tool Made the Biggest Im...·Posted in1 General Discussion

Kristin Blye

Our CMO also recently asked this. After some people said things like airplane banner and company mascot, we started getting serious about how to expand our conference event booth impact, better virtual event tools that recreate in-person experiences on a virtual level, and a budget for in-person micro-hubs for customers and prospects to network and learn.

Commented on Hiring Trends: Employers Seeking Unicorn Candidate...·Posted in1 General Discussion

Kristin Blye

Both Irwin Hipsman - CMK is tasked with supporting both transactional (cross-sell) and strategic expansion (up-sell) functions in a SaaS environment.

Commented on Hiring Trends: Employers Seeking Unicorn Candidate...·Posted in1 General Discussion

Kristin Blye

Sandhya Simhan I'd love to learn how you're running expansion playbooks as a customer marketer! It's a need-to-have skill. Do you have any tips or tricks on how to get started?

Commented on How Empathetic Communication Enhances Virtual CAB...·Posted in3: Open Share & Linkedin

Kristin Blye

We just created an unsearchable page on the customer domain of our corporate website. No frills - but it provides a destination.

Commented on Creative and Fun Names for Advocacy Programs Beyon...·Posted in1 General Discussion

Kristin Blye

At Labster, (edtech), we created virtual science labs for high school and higher ed educators. Our advocates were called "Lab Partners".

Posted in 3: Open Share & Linkedin·

Kristin Blye

How Empathetic Communication Enhances Virtual CAB Member Onboarding

I sat down with Irene Yam to chat about CABs - specifically how empathetic, intentional communication—and unapologetically over-communicating value, commitment, and expectations helped onboard a group of well-prepared and engaging virtual CAB members. It was a wonderful full-circle experience for me, first being introduced to Irene through this community, reading her book, practicing what she preached, and then getting to collab on a newsletter article. Much appreciated to Irene and Mary Green ❤️https://www.linkedin.com/feed/update/urn:li:activity:7422307478857596946/

4Comments

Commented on Celebrating 201 Members in Our No-Vendors Channel!·Posted in1 General Discussion

Kristin Blye

Yes please!

Commented on Request for Deeto Customers to Share Their Experie...·Posted in1 General Discussion

Kristin Blye

Mary Green can you add me to the no-vendors channel as well? Thank you!

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Senior Customer Marketing Manager - Perceptyx