Interesting. I believe that if the language is friendly and professional it would help advocacy relations to begin. I was thinking something like this... Customer agrees to consider participating in advocacy activities upon mutual agreement, such as case studies, testimonials, joint press releases, speaking engagements, or reference calls. Any such activity will be coordinated in advance and subject to Customer's written approval. Customer grants [Company Name] the right to use Customer's name and logo in customer lists, presentations, and website. Any usage will be in accordance with Customer's brand guidelines and will not imply endorsement. Any other use outside of customer lists and the website will require Customer's written approval.... I agree, that most of the time, these will get redlined out, but advocacy asks are not the only items to get redlined out, so I don't agree that this ask is a main reason for delaying the deal. I could be wrong. Is this language offending or vague to hurt the beginning of advocacy relationship? Interested to know what others think.
