Sandra Grauschopf

Nicole Gardner I'm just starting to work on that tactic for my own company!

Does your CS team record their calls? If so, you can ask them to give you a heads up when a customer tells them something that worked really well. You can then take the transcript of the calls and build it into a customer story, then reach out to the customer and ask if they'd mind if you published it. That's a super low lift for them. Depending on your customers, you can also package telling their story in a way that puts them in a good light. For example, you could boost the LinkedIn posts that they make about the customer story, which gives them a lot of brand exposure for no cost and little effort. And you make sure the stories are about them doing something awesome (with you) instead of all about you.

Have you tried asking Sales if they'd like slides to include with their pitch decks? We take great quotes and put them into branded slides, along with links to the full customer story. You're probably already doing this, but it's also important to make sure that your stories go the extra mile to highlight objections that prospects are voicing in calls. When your formatting makes common objection responses easy to see at a glance, their usefulness is more obvious.

Thanks for the explanation, Irwin Hipsman and Kevin Lau! Kevin, I've been using your app, it's very helpful!

I'm new to this area, but thought Advocacy was a part of CLM?

I appreciate how the hat doubles as matzah ball storage!

We have been using Zoom but are considering a switch to Riverside for their more robust editing capabilties

Those are great questions, Sara, I'l look into it. The expo is only a couple of weeks away, so I'm a little limited in offering anything too big. But I'll see what I can do"