I'm working on advocacy and expansion mostly. We have an events manager who will be doing most of the heavy lifting, so I'm looking to see where I could get added value. I love the reviews perspective, I'd overlooked that!
Part of the problem is that this is an industry event, so we don't know in advance how many customers will be attending. I've thought that even listening to how people in the industry talk, what wording they use, what issues they are concerned about, would be helpful, even when they're not directly customers...