Erin Koerpel

Congrats Cara Peterson! What an inspiration

Emily Coleman Bummer! It has happened to me once before. Curious where you were sourcing reviews when this occurred? Direct email campaign? Sharing within your community space? And I'm assuming these were incentivized reviews?

Yep, it happens 🫠 Here's an example where we used their title instead of their name. We also pulled in quotes from a named source at one of our partners to help add a little credibility: https://www.workiva.com/customers/multinational-networking-and-security-company-increases-transparency-stays-ahead-risk

Great point Emma Hanevelt. Amy-That was my next thought too, is if product (or another relevant team) can you help identify users who are in your product regularly. Another avenue to pursue could be looking at user feedback in the form of NPS surveys or external review sites (though you may or may not get enough identifying information to determine who the user is). We sometimes source references from G2, users that have left a G2 review and selected the option to be a reference. Not sure if that's only available with the paid version.

I frequently partner with Customer Success and Sales to identify champions. Often times Sales will have worked with the decision makers (higher title) on the account, while CS can identify power-users who know the product well.

I really appreciate your thoughtful responses Alexie Glover Joe Kevens Emma Hanevelt!