Exploring the Evolving Customer Marketing Technology Landscape

T Minus 90 min til Liz Richardson and I break down our new ~56 page report on the Customer Marketing Technology Landscape live. We analyzed 14 customers marketing/advocacy vendors in the 3 core CM disciplines - Customer Content Creation, Customer Reference Databases, and Advocate Activation & Mobilization - as well as 8 adjacent categories (Review Sites, Testimonial Videos, CM Agencies, Gifting, Community & Referrals, CS Tools, Sales Asset Management, and Competitive Intelligence) The scope and complexity of the CM function is growing, expanding from reference management, to advocacy and content creation, and now to a whole host of related functions - lifecycle marketing, upsell/x-sell, customer education, community, and voice of customer. While the degree of difficulty in execution is going up, this is a huge opportunity for CM to own more scope, deliver more value to their organizations, and solidify a position at the executive table. To seize this opportunity - technology almost has to be part of the solution (if not purpose-built vendors, at least AI-enabled DIY tools) at any 100+ employee org. Luckily, the CM Technology Landscape is experiencing a wave of innovation, disruption, and new investment that is ushering in a new era of unprecedented power and capabilities for CMs who take advantage of these technologies. And while CM technology is borderline essential in this market - it’s tough for a customer marketer to make sense of the rapidly evolving landscape. This report and webinar will help you (start) to make sense of the landscape. Register here (and if you can't join you'll at least get a copy of the recording) - https://userevidence.com/what-2025-will-bring-for-the-customer-marketing-tech-landscape See you soon!