Improving B2B Customer Contact Databases: Key Insights Revealed
Hey Irwin Hipsman I moved your post to this channel where it's best to share links. TY. In the just released State of B2B Customer Contact Databases report, the two most impactful ways to improve the overall customer contact database health score are:
- 1.
Have a cross-functional group that thinks about and coordinates 1-many customer communications
- 2.
Improve your customer contact segmentation maturity beyond titles and start looking at roles vis a vis your product
For more ways customer marketers can shine, download the report.