Leveraging Customer Marketing for VOC Insights at UE

Closed won/lost often falls in product marketing, but increasingly I'm seeing top customer marketing teams own (or at least participate more in) these efforts as a part of broader VOC insights dissemination. Thought I'd document our playbook here at UE in case it's helpful: https://www.linkedin.com/posts/evanhuck_closed-closed-activity-7397677098125070336-4x[…]m=member_desktop&rcm=ACoAAAGs7KgBysTtLv7zfeLvU9EnO2yVyM9WtAQ