Tips for Successfully Rebranding an Advocacy Program

·Jun 21, 2024 09:36 PM

Hi folks; we're about to rebrand our advocacy program. Has anybody done this before? If so, how did you drum up excitement for the announcement? We don't want it to be an awkward transition but more of a celebration of our new branding.

1 comment

· Sorted by Oldest

Amy Ng
·
Hey Nina, congrats on the rebrand! It would be great to run a launch campaign to drum up excitement for the change. For example, you could:
Share some behind-the-scenes content on the process for how / why the name was changed (e.g. a blog post)
Run a contest for members to win some swag branded with the new program name
Do some social media spotlights under the new program banner (bonus points if you can get some of your friendlies on board to share why they're excited for the new name and feature them in the spotlight)
❤️2

Amy Ng
·
Hey Nina, congrats on the rebrand! It would be great to run a launch campaign to drum up excitement for the change. For example, you could:
Share some behind-the-scenes content on the process for how / why the name was changed (e.g. a blog post)
Run a contest for members to win some swag branded with the new program name
Do some social media spotlights under the new program banner (bonus points if you can get some of your friendlies on board to share why they're excited for the new name and feature them in the spotlight)
❤️2