Nina Andres

Hi Fellow SaaS Customer Marketers, I'm curious about customer advocacy benchmarks across SaaS organizations. Could you share what percentage of your customer base would you classify as active advocates for your brand? By "active," I mean customers who have participated in advocacy activities (testimonials, case studies, referrals, speaking engagements, etc.) within the past 12 months. I'm trying to get a sense of what's typical across different SaaS companies and would appreciate your insights! Thanks in advance 💐

Who is going to CMA San Fran this year? 09/10 - 09/11

Hi folks; we're about to rebrand our advocacy program. Has anybody done this before? If so, how did you drum up excitement for the announcement? We don't want it to be an awkward transition but more of a celebration of our new branding.