3: Open Share & LinkedinWhy Customer Advocacy Will Matter More Than SEO in the Next 18 MonthsClaire GroveΒ·May 12, 2026 07:09 AMΒ·View in Slack(edited)ShareOpen with AISharing this article from Barbara Roos: Why Customer Advocacy Will Matter More Than SEO in the Next 18 Months | by Barbara Roos | Medium Central to the piece is the premise that in an AI-driven search environment, trusted human recommendations and authentic customer voices will influence visibility more than keyword optimisation alone. Barbara posts regularly on AI and its impact, definitely recommend following her on LinkedIn - Barbara Roos | LinkedIn (Not affiliated)π‘3β€οΈ5