Effective Advocacy Planning: How Many References Do You Need?
👋 Hi CMAers! Just dropped a new LinkedIn post for anyone managing customer references "How many advocates do you actually need to support Sales this year?" If you've ever felt caught in the scramble to find references after the ask comes in — this one's for you. I shared a simple 5-step planning method to help:
Forecast reference demand using revenue goals
Prioritize where advocacy will matter most
Align with Sales and protect your advocates from burnout
If you want the plug-and-play spreadsheet, comment on the post or shoot me a DM. Disclaimer: not a perfect model but definitely helpful in understanding how many advocates you may need to meet reference call demand aligned to expected regional growth https://www.linkedin.com/feed/update/urn:li:activity:7315409225696845824/
