check out the new Evidence Gap report survey of 800+ B2B buyers, sellers, and marketers - https://www.linkedin.com/posts/evanhuck_how-buyers-research-vendors-has-changed-activ[โฆ]m=member_desktop&rcm=ACoAAAGs7KgBysTtLv7zfeLvU9EnO2yVyM9WtAQ
some pretty interesting implications around how to prioritize customer evidence creation, references, how to manage review sites + analyst investment. would love to hear your thoughts in the comments on LI - thanks!
Link to download here: https://userevidence.com/report/the-evidence-gap-2025