The Rise of Executive Engagement Report: Key Insights from 200+ Practitioners Across 100 Companies
The Rise of Executive Engagement Report is Live. In the 2025-26 CMA Employment Report, Executive Engagement was highlighted as one of the three emerging roles that CMA practitioners should keep an eye on. Our first report on Executive Engagement analyzes 200+ EE practitioners from 100 companies. Key Findings:
- 1.
41% of EE programs are in companies with <5,000 employees.
- 2.
25% of people in EE have a customer marketing/engagement background
- 3.
Comp and titles are higher than in customer marketing.