Wrote a post about customer advocacy after someone asked me if it was just about sourcing written case studies ๐
It's a long one, but am sure a lot of us feel the same about it being such a broad space
https://www.linkedin.com/posts/charlotteweiss2_customermarketing-customeradvocacy-b2b[โฆ]mber_desktop_web&rcm=ACoAAAirXYwBfB13tJzzJM0COo9OmdaCx3uOpSA