I feel like this is a post that kinda had to be written, because it's literally what I've been seeing through all my research of advocacy programs at global tech companies. Keen to start a conversation on LinkedIn about it!
https://www.linkedin.com/posts/charlotteweiss2_customermarketing-customeradvocacy-b2b[โฆ]mber_desktop_web&rcm=ACoAAAirXYwBfB13tJzzJM0COo9OmdaCx3uOpSA