Big AI fan - but let's be judicious w/it - https://www.linkedin.com/posts/evanhuck_one-trend-in-customer-marketing-that-concerns[…]m=member_desktop&rcm=ACoAAAGs7KgBysTtLv7zfeLvU9EnO2yVyM9WtAQ
Interesting factoid - we actually had a feature at TechValidate where the marketer could draft/write a full quote themselves, and then just have the customer respondent check a box to "agree" (or they could modify) so that they got approval on the exact quote they wanted. Sounded cool in theory and somewhat useful if you did need that exact thing, but then you just had a bunch of the same quote and when you put them all next to each other they looked ridiculous. And even the best marketing-scripted quote still always sound like corporate PR fluff - and would never compare to the best real quotes from customers that had detail, humor, some negative/constructive feedback to make it more credible, and actual stories.
It's kinda like the AI-generated stuff you see from your colleagues at work, it's not that it's bad - it just clearly lacks the crazy/messy/unpredictable diction and organic substance of the real thing.
