Launching a Successful Employee Experience Leader Campaign at Workleap
bit of a long story but thought some on here may find this interesting/useful. Hello everyone! I wanted to share a new customer program I launched this week and some of the steps we took and learnings. I joined Workleap roughly 4 months ago and wanted to show early the power of customer advocacy and help scale quickly. We have a suite of HR products, but for this program, I leaned into our product Officevibe, an Employee Engagement software. Think regular employee surveys that set metrics for engagement companies. My CTO came to me and said we have lots of customer data. How can we use it to highlight our customers and get them to post on social media? I took that idea and put together our first-ever Employee Experience Leader Campaign. Step 1: Working with our data team, we established the top 20 customers in each of our user size segments to determine the top 20 accounts in each segment. Step 2: Published a social post announcing the program was coming in three weeks. Step 3: Reached out to customers in partnership with our AM and CSM team, informing our leading customers they made the list and provided them with a personalized Asset package complete with:
🏆 Leaders Badge: Customers can Flaunt this badge proudly on their careers page or social media—a testament to their fantastic culture!
🌟 Branded Social Media Assets:
👏 Manager Appreciation Good Vibe Template: This makes sending a Good Vibe to their managers easy, giving them the recognition they deserve for creating a fantastic workplace.
📣 Executive Awareness Template: Helping them to easily share their accomplishment with leadership.
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📡 Press Release Template: This is in case they want to publish even further.
I also started using SlapFive and included a prompt from the software to get these leaders in on our advocacy program and answer 3 questions.
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How do you maintain such a high engagement Score
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Of our 10 key metrics which are you following most closely and what programs are you running to improve them
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What do you love about Workleap Officevibe
This week marked the big release and we received a positive reception from our customers. We also released the list alongside a first for us, an Employee Engagement Benchmark report that pulled together key benchmarks from our software across our global customer base Here are the quick links:
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List (blog): https://workleap.com/blog/ex-leaders-spring-2024
The reception on social media has been great. Many of the customers commented on our announcement post, published their own posts on their corporate channels, had their employees share the news, and even published their own press releases. The real kicker and helpful early buy-in grabber for my program 20 of the 60 leading customers jumped on this and submitted testimonials via SlapFive. We've turned this around and created custom story pages for every submitted customer. To bring some rolling thunder for this program, we'll release these as special customer spotlights in the following weeks. In under 3 weeks, we created nearly 15 ready-to-go case studies, celebrated our best customers, and drove awareness of our products across key channels!!
