Customer Marketers: Rethinking Outcomes Early in the Process

Irwin Hipsman · 2025-10-14 15:19:04.690846+00

Just posted on LI: Are customer marketers thinking about outcomes too late in the game (https://www.linkedin.com/feed/update/urn:li:activity:7383877275563409408/)? There has been lots of talk in the community about measuring outcomes. The CMO of G2 is thinking about a different approach.

Customer Marketers: Rethinking Outcomes Early in the Process | CMAweekly Customer Marketing and Advocacy Slack