Balancing Customer Readiness with Internal Timelines

I constantly tread that thin line between internal timelines and real customers’ lives - their schedules, their priorities, their readiness to share (AND our GTM timelines). Balancing both has always been tricky, especially when the pressure to “get the story” doesn’t always align with when the story’s ready to be told. Last week, I had a full-circle moment that made this even clearer - when I found myself on the other side of a testimonial request. It shifted how I think about space, timing, and what authenticity really requires. Would love for you all to give it a read and share how you’ve navigated this balance in your own work. https://www.linkedin.com/posts/b2b-saas-customer-marketer_ive-been-showing-up-to-an-o[…]m=member_desktop&rcm=ACoAABhVVjEBqNmuN2SD7PwokjUYfLzV9MScyJE