Seeking Customer Newsletter Open Rates and CTR Benchmarks

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Hey friends, does anyone here manage your company's customer newsletters? What kind of open rates/CTR do you see on average? Looking to set some benchmarks but would love to know what other people are achieving

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7 comments

· Sorted by Oldest

Lyndsay Merbach
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Hey Derek! Our customer newsletter open rate average is ~28%
Derek Bolen
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Thanks Lyndsay Merbach! How are click rates?
Lyndsay Merbach
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Derek Bolen our unique click through rate is ~7% for customer newsletters For context: I’m in the B2B space / financial services software!
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Mary Green
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Open rates will vary based on the number of subscribers. But for up to 5000 people I would say 30-40. For over 10000 I would think 20-30. For click thru I love to see up to 20% but I’m ok with it being lower with a large base.
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Kristine Kukich
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We averaged about 34%
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Christie Avila
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Derek Bolen Our OP is 53% with a CTR of 11% - happy to chat more about this if you'd like!
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Mary Green
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TY for sharing Christie Avila 😄
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Lyndsay Merbach
·
Hey Derek! Our customer newsletter open rate average is ~28%
Derek Bolen
·
Thanks Lyndsay Merbach! How are click rates?
Lyndsay Merbach
·
Derek Bolen our unique click through rate is ~7% for customer newsletters For context: I’m in the B2B space / financial services software!
❤️1
Mary Green
·
Open rates will vary based on the number of subscribers. But for up to 5000 people I would say 30-40. For over 10000 I would think 20-30. For click thru I love to see up to 20% but I’m ok with it being lower with a large base.
2
Kristine Kukich
·
We averaged about 34%
👍1
❤️1
Christie Avila
·
Derek Bolen Our OP is 53% with a CTR of 11% - happy to chat more about this if you'd like!
❤️1
Mary Green
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TY for sharing Christie Avila 😄
👍1