Hey there! Have any of you worked with the customer onboarding teams to share ways they can help identify advocates? Do they include any information about your programs in their content or resources?
Collaborating with Customer Onboarding Teams to Identify Advocates | CMAweekly Customer Marketing and Advocacy Slack
Yes to both! I would also include Customer Education and the Customer Success hand off as other key contacts in setting up a holistic customer journey. Ideally, Customer Marketing/Advocacy has a hand in the background helping to build that journey.