Strategies for Expanding Multi-Product Sales to Small Customer Bases

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We have a small customer base (~180 customers) and introduced a blossoming multi-product offering this year. A key focus of mine is thinking about ways to support expansion of customers buying more products. How do people with similar size customer bases approach being creative with campaigns and results while also not overwhelming the same customer base over and over with requests?

3 comments

· Sorted by Oldest

Clay Parker
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Think about product intersections, and how to promote it as one. So where do they outcomes align with each product and how do you show the value together. Then you can host a webinar, and create collateral which tells a more holistic story and the customer can be both educated and pick what is most relevant to them product wise.
Evan Huck
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we're in a similar scenario ourselves. wrote some thoughts down on it - https://notoriousplg.substack.com/p/notorious-plg-6822-speed-to-initial
Tim Jahn
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Thanks Clay Parker and Evan Huck!

Clay Parker
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Think about product intersections, and how to promote it as one. So where do they outcomes align with each product and how do you show the value together. Then you can host a webinar, and create collateral which tells a more holistic story and the customer can be both educated and pick what is most relevant to them product wise.
Evan Huck
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we're in a similar scenario ourselves. wrote some thoughts down on it - https://notoriousplg.substack.com/p/notorious-plg-6822-speed-to-initial
Tim Jahn
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Thanks Clay Parker and Evan Huck!