Seeking Industry Benchmarks for Customer Community Investment

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Hi! I'm (re)buliding a business case to invest in our customer community. To strengthen my proposal, I'm hoping to leverage some industry benchmarks. Does anyone have access to recent data on customer community metrics? Any insights or resources you can share would be greatly appreciated!

5 comments

· Sorted by Oldest

Joel (Salesforce)
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What business outcomes are you trying to impact with your customer community (especially with these additional resources), Melissa?
Cassie Sneed
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We report on the NRR (Net Revenue Retention) of those in our community vs customers/ accounts that do NOT engage. Our Community NRR has always been higher since it's start and has helped prove the value of the program to top leaders
❤️1
Melissa DiBernardo
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Joel (Salesforce) - ARR, NRR and scale
Joel (Salesforce)
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Melissa DiBernardo — What do you mean by scale?
Mary Green
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I’ll think on these and get back to you Melissa DiBernardo 🙂

Joel (Salesforce)
·
What business outcomes are you trying to impact with your customer community (especially with these additional resources), Melissa?
Cassie Sneed
·
We report on the NRR (Net Revenue Retention) of those in our community vs customers/ accounts that do NOT engage. Our Community NRR has always been higher since it's start and has helped prove the value of the program to top leaders
❤️1
Melissa DiBernardo
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Joel (Salesforce) - ARR, NRR and scale
Joel (Salesforce)
·
Melissa DiBernardo — What do you mean by scale?
Mary Green
·
I’ll think on these and get back to you Melissa DiBernardo 🙂