If you are looking for podcasts to check out over the holidays. I just appeared on The Advocast by Wings4U. Topic is "The Importance of Customer Contact Data Quality in an Ai Driven World.'
It's a good way to get your feet wet on the foundation of post-sales lifecycle marketing.
Other lifecycle related podcasts on my play list: OpsCast, Topline, Marketing Against the Grain, and Dave Gerhardt Show. Anybody have other suggestions?