Insights on Influencer Advocacy and Review Trends in Marketing
Two pieces of content came across my bow this weekend
- 1.
Amy Bills from Forrester was on their What It Means podcast talking about the partnership with G2 and Profound. It's at 15:00 and shows where the reviews space is headed. More to come about review sites and CMA soon!
- 1.
The Exit Five CMO podcast had a really valuable piece at 25:00 about sourcing influencers. Think about advocates who recently left their company. At most vendors, the relationship is over...maybe it's just starting. Talk to me about identifying advocates who are no longer at their company.
