Strategies for Customer Marketing Events at Cisco Live

Hi everyone, still struggling to get some momentum and quick wins for our customer marketing program. We've identified supporting events as a potential opportunity to show some momentum and are looking at creating some sort of activation with current clients and prospective ones at Cisco Live in June. WHo has experience with creating an event attached to a bigger event where the goal is to get our internal champions to bring their colleagues in other business units to meet with us?