I recently led a team of 10 contractors/agencies with 2 FT resources for Marketing.
The initiatives I found the most impactful were...
- 1.
Lifecycle Marketing (all emails and web pages were redesigned, re-written, new dashboards created and OKR's set with new benchmark metrics/data created to make that happen.)
- 2.
Marketing Analytics - data architecture, data creation, dashboards, data analysis, attribution modeling etc.
Those two were highly competent contractors one of which has an agency. I could talk all day about how great they were and what made excel more than the others. but also happy to share what didn't go well working with contractors that churned + the ones that stayed and needed to adjust. As someone who used to hire contractors for my own agency - there are definitely a lot of learnings in finding the right ones for the job!
