Seeking Insights on the True Value and ROI of Customer Advocacy Programs

Hi everyone! Alex here from Two AM in the UK. I’m currently on a mission to educate UK tech firms (scaling SMEs to legacy enterprises) on the actual value of structured Customer Advocacy. To be honest, it’s a bit of an uphill battle; many folks over here still view advocacy as just a "case study factory." Since this group is leading the way, I’d love to get your perspective to help me bridge this evidence gap. Initially, we’re going to be using this for an internal deck to show prospects what good, proper Customer Advocacy looks like. If we get a handful of quotes and insights from this group, it will go a long way in educating the type of companies we’re trying to reach. If you're open to it, I’d also love to feature your insights in an external thought leadership piece later. More than happy to give you and your company a big shoutout! Would anyone be open to sharing a quick take (here or via DM) on two things?

Thank you so much Alex